The never ending saga of Rob Ford is important to not just Toronto.
Toronto is the 4th largest city in North America and the 6th largest government in Canada. Businesses and governments determining whether or not to interact or do business in Canada are reading news and headlines about the mayor of Toronto. The city is making international headlines and not because of anything good or worthwhile.
Right now, the mayor of Toronto is a punchline. Right now, the mayor of Toronto is a habitual liar. Right now, the mayor of Toronto commands unwarranted reverence from provincial and federal politicians.
There's a segment of the population that believes the Rob Ford "every man" hype; that he's worried about the little guy, the forgotten suburbs and small businesses.
Folks, he's the wrong flag bearer. He's doing a disservice to your cause.