Anna over at TheAnnaLog, hypothesizes that your political leanings may determine which search engine you prefer.
If you vote conservative, you probably prefer Yahoo! over Google.Go have a read. I'm not entirely sure if she's arguing that political preference determines search engine preference, or the other way around - search engine preference determines political preference, as she refers to the ads that appear when you do a search.
One way to begin testing this is to look at the political donations of employees at the respective companies. I visited BuyBlue.org (the name is partisan, the data is not) and found the following:
If you tally up contributions by top executives, top officers, and political action committees (to which any employee can contribute),
Yahoo made $231,750 in political contributions last year, of which 60% went to Republican candidates, and 40% went to Democratic candidates.
Google made $71,500 in political contributions last year, of which 100% went to Democratic candidates.
Maybe it's a chicken-egg thing.
For the record, I prefer Google.
Tags: google, internet, politics, yahoo!