Thursday, March 30, 2006

Food Court Cereal Wars

Apparently, not only is there demand for food court cereal, but there is active market competition for its uniqueness [, Cereality sues Ohio-based Cerealicious for trademark infringement]:

Cereality Cereal Bar & Cafe has filed a federal lawsuit in the United States District Court, Southern District of Ohio – Eastern Division, against Cereals, L.L.C.

The lawsuit alleges that Cereals, doing business as Cerealicious, has infringed on the trademarks of Cereality. The suit accuses Cereals of unfair competitive activities in the launching, promotion and franchising of Cerealicious.
What made me do more digging was I saw another food court cereal place in BCE Place, downtown here. I think it was Cerealicious, because I don't think I'd make that name up ... but it's definitely different than the Cereal Bar at Commerce Court.

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Anonymous said...

The Cerealicious @ BCE Place is different than Cerealicious Cafe (which is the Ohio based chain being sued by Cereality)

Anonymous said...

to bad they both stole the concept from The Cereal Bowl
who from what i hear plans on franchising later this year

Anonymous said...

Hi there! this is going to sound REALLY random, but I'm a journalism student from Ryerson University, and I'm writing a profile story on the person who owns cerealicious in Toronto. I came across your blog as I was googling cerealicious and I was wondering if I could ask you a couple of questions regarding your experience and thoughts on cerealicious. Anything helps really, as long as I get some feedback from others.
I know this may sound a little strange but it would really help me out. If you'd like to know more, I'd be happy to answer any questions. Please get in touch with me at!!! THANK YOU :)